Emelia
Sunday-Edet
Building products that scale · Shipping software you can trust
Simplicity is the prerequisite for reliability — which is why 'easy does it' has always been the rule.
Emelia Sunday-Edet
Strategy and precision,
in the same hands.
I'm Emelia Sunday-Edet — a product leader and quality engineer with over 7 years of experience building and scaling digital products across fintech, SaaS, and e-commerce. I specialise in turning strategic vision into products that actually ship: reliable, user-centred, and built to grow.
Most product leaders hand quality off. I own it — and that combination is what makes the difference.
Services I offer
Two core disciplines. One sharp perspective. Every engagement is built on strategy, rigour, and a clear focus on outcomes.
Product Strategy & Roadmap
Defining where your product needs to go and building the roadmap to get there — aligning business goals with user needs and creating a strategy the whole team can execute.
Cross-functional Team Leadership
Leading product teams that span engineering, design, data, and commercial — building the structures and communication flows that turn talented people into high-performing teams.
Product Discovery & Research
Validating ideas before you build them. I run discovery sprints, user interviews, and competitive analysis to ensure every major product decision is rooted in evidence, not assumption.
Test Automation & Tooling
Building automation frameworks that give your team speed without sacrificing confidence. End-to-end test suites for web and mobile, using the right tools for your stack.
QA Strategy & Process Design
Embedding quality into how your team works — not just the end of the pipeline. I design QA processes that integrate with agile delivery and reduce defect rates.
QA Consulting & Team Training
For teams that need QA expertise without a full-time hire. I audit your current processes, identify gaps, and work with your team to close them through hands-on consulting or structured training.
Ways to engage
Whether you need a strategic partner, an embedded expert, or a consultant — here's how I can show up for your team.
Full-time Role
Available for Head of Product, VP of Product, Director of Product, or Senior QA Engineer positions. I bring 7+ years of cross-industry experience, a strategic mindset, and a genuine commitment to building products and teams that last.
Discuss a role →Freelance & Consulting
Need strategic product thinking or QA expertise on a project basis? I work with startups and scale-ups as a fractional Head of Product or QA consultant — bringing senior-level capability without the full-time overhead.
Start a project →Workshops & Training
Structured workshops for product and engineering teams covering QA best practices, product discovery frameworks, roadmap planning, and cross-functional collaboration. Tailored to your team's stage and goals.
Book a workshop →Advisory & Mentorship
One-on-one advisory for founders, PMs, and QA engineers navigating complex product challenges. Whether you're building your first product, scaling a team, or transitioning into product leadership — let's talk.
Schedule a call →What clients say
Relationships built on trust, work that speaks for itself.
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Press & features
Conversations, coverage, and recognition from across the industry.
Ready to build something
that lasts?
Open to full-time roles and freelance engagements across product and quality engineering.
Let's talk →